Digital Marketing – From Education to Politics

With the evolution of the magic world called ‘Internet’, the digital world has leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase anything; be it a pin or piano.

With the Gen next moving towards a more tech savvy world the applications of Digital marketing becomes endless. Its powerful reach and instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the rich class or the rural poor. “Now, even the middle class is interested, and social media is where they can express their opinion and talk. “

Social media has become the new election battleground for India’s nationwide parliamentary elections. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections have been largely credited to the social media & Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from its interactive surface to its ability to go ‘viral’. This reasonable marketing world is touted as the thing of the future.

Marketing. . . a concept that has been the core of any successful story. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a company to keep pace with the changing times to climb the ladder of success. Hence the next big demand for a faster reach to international market is to acquaint your-self with DIGITAL MARKETING.

Now what does this beautiful word mean. . . Digital marketing is the collective term used to describe the methods of marketing your company, brand or products on the internet. It encompasses a lot of techniques like search engine marketing, social media marketing, email marketing and many more.

There are various advantages of adopting digital marketing in your professional life. A few of them are:

- It is a faster method to reach the masses.
- It is much cheaper than the conventional methods of marketing.
- It is a very popular source of interaction with all age groups.
- It is a more efficient way of handling enormous amount of data.
- It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. But because the concept is still evolving, it is very important to pay attention to few things before one enrols in a digital marketing course. . .

- Do they have Industry Experts and Faculty?
- Do they provide face to face classroom training?
- Do they let you work on live projects or provide any hands on training?
- Do they have any Corporate Tie-up?
- Do they provide revision lecture if one is unable to attend the lecture?

Many will say that Digital marketing has its flaws, but honestly it has a long way to go & the ‘Marketing’ of the future has certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

What is Affiliate Marketing – The Basics

What is Affiliate Marketing?

In any discussion of affiliate marketing, the question arises as to what affiliate marketing really is. Therefore, I will discuss the definition of affiliate marketing first. Affiliate marketing is a kind of internet-based advertising. It allows a firm or individual to earn a commission from making sales, generating clicks or sending traffic to the site owner. It is a kind of marketing strategy with a mission to sell products for the site owner.

There are three kinds of Affiliate Marketing compensation models.

Cost Per Sale (CPA): If there is a visitor to the site who has been referred by the marketers to purchase goods/products, and the visitors purchase products, the advertiser gets a commission for referring them to the site and that is called cost per sale or cost per acquisition.

Cost Per Lead (CPL): Sometimes, a visitor referred by the marketer will fill out a form on the referred site. When the visitor fills out that form, he/she confirms purchasing the products and the marketers get their commissions or the payment is structured as cost per lead.

Cost Per Click (CPL): The site owners sometimes target their advertising to a broad group of people. The strategy here for payment is for site visitors to click on the product advertising and this is called cost per click.

Some mistakes to avoid in Affiliate Marketing

Affiliate marketing has the potential to earn a lot of money and there are thousands of people earning their revenue from it. You can learn to avoid simple mistakes and become one of the thousands making profitable earnings.

Let the Reader Learn: To sell the product, don’t pressure them to buy. Let them be convinced in the right way. Most of the marketers try their best to sell products by telling the readers to buy the products. They don’t try to understand why the reader will buy the specific product. What’s the advantage the reader will gain from the product? So, try to avoid your direct selling system. It would be better for you to let the reader have the right information about the product you wish to sell to visitors.

Keep Things Within Limits: There is a tendency for anybody to earn a lot and the great thing is that a new earner can’t limit his/her area. Consequently, he/she tries too hard to earn from anywhere he/she has the opportunity. In this way, he/she can’t control all the connections he/she has to make and the result is miserable. Keep your connection within limits that you can control and maintain properly. This is the best way to earn your revenue.

Know the Facts First: Sometimes affiliate marketers start walking fast and then running. But, many times, they don’t know all the facts about their marketing policy. They don’t even know from where they get the ID or they have no curiosity to learn about the ID provider. How can you convince your readers and provide them with accurate information when you don’t have good knowledge about the company you are affiliating for?

Tell the Truth: Tell the truth because it is always the truth that makes your benefit even in the affiliate marketing strategy. It is natural that you are in a forum discussion and you are a new ID holder, but in this discussion, you might say that you are making $3,000 or $4,000 a month. There is no benefit to saying this kind of lie in fact you will earn the disbelief of the readers and by this way your potential customers.

Be careful and tell the truth in every step, even in the affiliate marketing programs.

Be certain that in affiliate marketing, you can make a great deal of money. But you have to learn the strategy first. Proceed in a way that does not exceed your limit. And don’t forget to keep your voice moderate when you are selling products.

Leverage Internet Marketing Solutions to Expand the Customer Base

Search engine marketing enhances the web presence of a brand on the Internet and diverts quality traffic to a website that helps entrepreneurs generate leads. A user friendly website increases the conversion rates through Pay per Click (PPC) ads. Web marketing firms also design and develop websites (static, responsive or eCommerce) with easy to use functionality to engage end-customers. This helps in generating quality leads that turn into revenue for a business. Entrepreneurs who lack the expertise to develop and design a web portal takes help from service providers to maximize their visibility.

By using a comprehensive suite of web marketing solutions, entrepreneurs get empowered to optimize websites, promote products or services, engage prospects as well as grow their customer base. This increases the amount of targeted traffic diverted to a website. The resulting traffic to a website generates a great amount of leads and sales. A strategic online marketing campaign featuring website promotion services helps an entrepreneur to increase sales and returns on investments and get top rankings in the major search engines and directories.

To gain a competitive edge, it is essential to plan a strategic marketing roadmap for the success of an online business. Internet marketing includes:

Search engine optimization- Such type of services is designed to expand a website’s features for highly targeted search terms. These keywords produce quality traffic to a site, using ethical practices that bring effective results.

PPC campaign management- By utilizing strategic Pay per Click ads, an optimized website receives the attention of search engines, creating new streams of dedicated traffic to a website. Online marketing facilities incorporate cutting edge strategies that are used by top organizations around the globe.

Social media marketing- This kind of a service usually leverages multiple online and social networking sites to engage prospects and divert them to a particular website. Service providers create engaging campaigns to attract new and potential customers to raise the popularity of a brand.

Online marketing includes other various elements as well. To benefit from these services, it is advisable to partner with a service provider.

How outsourcing can help?

By outsourcing a team of innovative marketers, enterprises get full-fledged web marketing solutions for startups, small, medium or large size organizations all across the globe. Here are some of the Internet marketing solutions that a third-party vendor offers:

  • Technical SEO Audits
  • Keywords and Marketing Analysis
  • Website Optimization
  • Competitors Analysis
  • Content Marketing Strategies
  • Social Media Optimization
  • Planning Business Marketing Strategies
  • CRO (Conversion Rate Optimization)
  • Reporting and Analysis

Outsourcing firms also provide custom web development solutions, work on the latest eCommerce technologies and provide the best services as per client requirements. Service vendors are well equipped to create and develop marketing strategies to enhance brand loyalty and maximize conversion rates.

Various Factors Affecting a Proper Marketing Strategy

A proper marketing strategy is aimed to increase the sales and achieve maximum profits by an organization. Many strategies can be adopted in a marketing plan.

While developing an effective marketing strategy, following factors are considered:

Marketing research

The most important marketing strategy is the analysis of external factors that promote success of an organization. Some of the external factors include competition, business atmosphere, market economy, data compilation and mode of transport to analyze proper marketing strategy.

Selection of Market

Market selection plays a significant role while analyzing better sales of a product. The location of the market greatly affects the amount of sales. The market place should be easily accessible for customers whether in urban area or rural area. The consumer’s choice, taste and likeness affect the product marketing in a particular market.

Identification of target market

The most important step of marketing strategy is to know the ways to identify the target market. In case you are offering a tangible product, you must know the kind of potential audience interested in your product. Proper identification of target market can help achieve your goals.

Product Sampling

Many companies want to encourage potential customers to try their brand and switch to their products. Distribution of free samples can increase impulse purchasing. Product sampling is an effective way of marketing strategy.

Product Planning

Proper product planning determines the value of a product in a specific market. It includes development of the existing product by changing its composition, packaging system and modification of new brands. It also involves deletion of old products and their replacement by the new products keeping in view the brand image.

Delivery system of the product

Marketing strategy involves the proper distribution planning including delivery of the products to various supermarkets, restaurants and shopping malls. Distribution planning is necessary for the transportation of the products from production place to the retailer, physical distribution, wholesale detailing, and inventory sales.

Proper Pricing

Price of the products should be affordable for all the people so that they can easily purchase them. High priced products have fewer chances to be purchased by the consumers. Proper pricing is a part of marketing strategy adopted by various organizations. Most organizations conduct a market survey to see what their competitors are offering and at what price.

Advertising and Communication Planning

The product should be properly advertised through television, newspaper and internet. The more a company advertises, the more it gets profits from the sales. Online advertising is the latest media of publicity of various products. It is very effective and often results in selling more products. An organization gets the chance to focus its product’s quality and convince the customers to by its products.

Company’s brand name

Before buying any product, most customers rely on the brand name of a company. For better publicity, a company should select a good and an attractive product brand. It helps in building an effective marketing strategy. It can involve a thorough market analysis and taste of the customers for a particular brand name.